CLIENT: Avicii Arena

Brilliant new name

CLIENT: Avicii Arena

Globen, the largest spherical building in the world, is being renamed Avicii Arena after the world famous Swedish musical star.

Since 1989, Globen has served as an arena for world-class sporting events and concerts featuring world famous artists. In 2021, the owner, Stockholm Live, announced that the arena would be renamed Avicii Arena in honour of the late Swedish DJ Tim Bergling (stage name: Avicii). FocusNeo was commissioned to implement the rebranding of the arena and design technical solutions that strengthen the visual impression. The solution we introduced consisted of an illuminated logo based on LED technology that simulates the retro look of neon lighting – a clear contrast and striking backdrop for all the world-famous artists who perform on the stage.

CLIENT:
Avicii Arena

What:
Rebranding

When:
2021

Where:
Stockholm, Sweden

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Branding

CLIENT:
Avicii Arena

What:
Rebranding

When:
2021

Where:
Stockholm, Sweden