CLIENT: Bromma Blocks

Clearer wayfinding and a new identity

CLIENT: Bromma Blocks

Wayfinding enhances the brand identity and creates a better visitor experience at Bromma Blocks.

Bromma Blocks is a unique repurposed shopping destination located in the old Bromma Airport hangars in Stockholm. The shopping centre, which features roughly 80 shops and restaurants, occupies an approx. 25,000 sqm area. Once the new identity, developed by the British BWP Group, was introduced, FocusNeo was commissioned to conceptualise and implement Bromma Blocks’ wayfinding and signage programme both inside and out. The concept we rolled out runs the gamut from identification pylons to attract the attention of incoming and passing traffic to directional signage and internal orientation. The resultant strong, consistent brand identity led to an 11% increase in visitor numbers and attracted a number of new tenants to Bromma Blocks.

CLIENT:
Bromma Blocks

What:
Wayfinding

When:
2018–

Where:
Stockholm, Sweden

Agency:
BWP

View related cases

Wayfinding

CLIENT:
Bromma Blocks

What:
Wayfinding

When:
2018–

Where:
Stockholm, Sweden

Agency:
BWP