CLIENT: Cervera

A whole new visual world for Cervera

CLIENT: Cervera

Rebranding of 74 shops in just six weeks

Cervera is the market-leading retail chain in Sweden for cookware, serving utensils and home decor. The chain, which currently boasts 72 physical locations and two warehouse stores, has turnover in excess of SEK 900 million. In 2017, Cervera joined forces with FocusNeo to launch a new brand profile, rebranding all the chain’s shops. An important goal was to introduce the new branding campaign throughout the entire country simultaneously.

CLIENT:
Cervera

What:
National rebranding

When:
2017

Where:
Sweden

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Branding

CLIENT:
Cervera

What:
National rebranding

When:
2017

Where:
Sweden