We have been helping our customers with their signage design for over 50 years and our design studio takes real pride in its work. We will challenge you and experiment with different materials and lighting effects until you are completely satisfied and ready to give the go-ahead for production. Come to us with your brand and tell us what your thoughts and challenges are. We will help you to find a consistent strategy for your brand and give it an optimal visibility that works in all environments.
Apart from reflecting your brand identity in the best possible way, this strategy will also meet the following requirements, according to our philosophy:
Good communication skills
The sign must be highly visible and effective. It must be easily legible, at night time as well as daytime, have a well-implemented transfer of logo and graphics to the signage media, and have elegance and stringency of typography and symbolic. It must also have the correct placement in relation to traffic and access roads.
It must be well adapted to the surrounding architecture and cityscape
The sign must be designed with a high awareness of the specific character of the current site and building. The cultural and historical values of the surrounding environment must be taken into account.
Good technical and aesthetic design
The sign must be designed with optimal solutions in terms of technology and materials, with the least possible environmental impact, as well as with originality and innovation – of both construction and design.
FROM CONCEPT TO PROPOSAL
VISIBILITY AND VIEWING DISTANCE
All signs are unique. All locations are unique. Experience of previous projects is required to enable a good assessment to be made of the sign’s visibility and legibility. At FocusNeo we have this experience. Below are some of the factors that affect the visibility of illuminated signs:
- Viewing distance
- Viewing times (e.g. on roads)
- The logo font
- The logo details
- You are welcome to contact us to hear more about how we work.