CLIENT: Dressmann

Express delivery of Dressmann’s new outfit

CLIENT: Dressmann

370 stores, 1,300 signs, 7 countries, 12 days

Dressmann, which is the market-leading men’s fashion retailer in the Nordic countries, is part of the Varner Group. Today, the chain has 2,800 employees in 450 stores. In 2012, Dressmann launched a new brand identity and FocusNeo was commissioned to introduce and implement a new signage concept in all the chain’s store locations. The resulting concept is a timeless expression of raw, classic masculinity, where Formula 1 meets rock n’ roll.

CLIENT:
Dressmann

What:
International rebranding

When:
2012

Where:
International

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Branding

CLIENT:
Dressmann

What:
International rebranding

When:
2012

Where:
International