Colouring and shaping the health care system of the future
FocusNeo is helping Kry build a brand with playful design elements
Kry, the largest digital caregiver in Europe, also manages 30 brick-and-mortar health care centres in Sweden. Before opening these centres in 2020, Kry repositioned the brand, introducing a new visual identity. FocusNeo was commissioned to interpret this new identity and implement a customised signage programme in all the company’s health care centres. The signage programme offers a comprehensive product line including illuminated signs, room signage, opening hours, design elements and decorative graphics. The collaboration between Kry and FocusNeo is under constant development as the partners strive to implement the signage programme in each newly opened health care facility.