In 1971 Atlas buys out Neon AB, and as early as 1972 FocusNeo acquires the business of Philips Neon, founded in 1924 and one of the oldest and largest companies within the sign-making industry. Through the acquisition, access is gained to the know-how and licensed production of Philips Reflekta lights and to world-class product development. As a result of the acquisition, FocusNeo becomes the market’s largest and leading player in illuminated advertising, a position that we still hold today. FocusNeo moves into Philips’ premises in Hägersten in Stockholm.
In 1973, FocusNeo wins a contract to supply 600 signs to Skandinaviska Enskilda Banken, the present SEB, which is the beginning of an important and close co-operation, which is still ongoing now, more than 40 years later.
In 1975 a collaboration is initiated with the German Maas & Roos AG.
The German factory remains the main supplier to FocusNeo today, more than 40 years later. As orders increase, e.g. from PK-banken, Föreningsbanken and Arla, FocusNeo opens branches in Gothenburg and Malmö during the second half of the 1970s. In 1978, the first electronic sign – a time and temperature sign – is supplied to TryggHansas’ new head office at Kungsholmen in Stockholm.
The picture shows Rolf Näslund in front of the main office on Instrumentvägen in Hägersten.