In February 2012 Dressmann underwent a re-profiling, with a new logo and a new store concept.Focus was involved at an early stage and helped Dressmann to design its new concept. The new logo that was developed was three-dimensional and, in variable advertising, looked just like the signs. The design grew out of the visions of the classic masculine expression, where Formula 1 meets rock ’n’ roll. The red letter faces are illuminated with a strong red glow. The sides of the letters are chromed. The letters are either loosely mounted directly to the facade, or on a glossy black background box with a curved finish, chrome edging and visible bolts. Focus produced 1,300 new signs for Dressmann. All of these were mounted simultaneously on 370 sites in seven countries in only 12 days.
A cookie is a text file containing information stored on your computer or the device you use to visit a website. The cookie file usually contains the name of the website from which it comes and the lifespan (i.e. how long it will be stored on your device) as well as a value which is usually a randomly generated unique number.
Cookies are used to streamline the functionality associated with a website but also to collect information for the owner of the website. Cookies enable better customer adaptations on the website as it is possible to keep users apart from each other and thereby create a more tailored experience of the website. The cookie file is not harmful, cannot contain viruses or program code and cannot be linked to an individual or IP number.
Read our entire cookie policy here