The management of Cervera has undergone a dramatic journey of change over the last five years, from a traditional specialist store to a modern, fully-integrated retail company. In 2017 the company, which was acquired by the investment fund Accent Equity in 2015, was given a brand-new, much neater and more welcoming profile. A re-profiling, which was implemented in cooperation with FocusNeo.
Cervera’s Marketing Manager Erika Dalle:
”We had already implemented an extended co-ordination of an earlier product range with little variation, and in the spring of 2017 got ourselves a whole new profile programme which would better reflect our business and our values. Our re-profiling was complete, from the logo and colours to fascia signs, decors, interiors, and promotional materials.”