”A new visual world’
The new logo in grey and white gives it a more sophisticated and at the same time personal and welcoming impression. The colour selection means it will feel modern for many years to come, and the design makes the word image feel almost hand-written. The complementary turquoise colour is primarily used indoors, in decals and various fittings.
‘We have really gone through everything,’ says Erika Dalle. ‘New clothes, a new music profile, new decor and all the communication … It’s a completely new visual world and, at the same time, it feels like a natural, almost obvious continuation of our old identity. The spontaneous reactions we have received from our customers have almost exclusively been positive. As a result of our re-profiling, the shops feel new, fresh and more welcoming. At least as important is, of course, the fact that the store staff have experienced both the implementation and the positive. Despite the extensive work, there has been minimal disruption.’
If you would like to hear more about how we can help you with your re-profiling, you are welcome to contact us..