The Mio chain’s latest addition is located in the trading centre of Borgås, just north of Kungsbacka. The trading centre is steadily growing, and the Mio store is housed in a newly built commercial complex, which is shared with Rusta, the gym chain Nordic Wellness, and others.
As usual in large commercial centres, visibility at a distance is important for a store. The challenge is to provide customers with a benchmark, which immediately puts the store in focus, and helps them to find their way. The building’s facade and design also play a vital role and it is important to find exterior signage that provides maximum visibility and reflects the brand in the best way. The Mio store has a large glass entrance, and an elegant solution was required, to give the store a lift and a modern expression.