Wayfinding is about knowing how people orientate themselves in a physical space and how to best guide them from one point to another. With properly designed wayfinding, the experience is enhanced and creates a great added value for visitors, shops and other tenants.
Wayfinding creates accessibility and consistency
Few things are as frustrating and annoying as not finding one’s way at an airport, in a shopping mall or in a large building. Wayfinding signs help visitors orientate themselves and get to the right place, which also increases the likelihood of repeat visitors and increased revenue. Properly designed wayfinding also helps to create uniformity for your brand.